The last time a quake this size hit China, about a quarter million people died. However, much of that was because China then - like Burma today - shunned foreign aid. Not this time: China seems willing to accept whatever help it can get.
NPR - whose All Things Considered staff was already in Chengdu when the quake hit - has a list of possible charities for those interested in contributing.
The story about the Dujiangyan middle school which collapsed is heartwrenching. I cannot remotely imagine the anguish running through these victims' parents.