According to the New York Times, the country's largest food manufacturers are rolling out a new food-labeling campaign called Smart Choices, which is “designed to help shoppers easily identify smarter food and beverage choices.” And guess what made the list of so-called "Smart Choices"?
Eileen Kennedy, the president of the Smart Choices board -- and also the dean of the Friedman School of Nutrition Science and Policy at Tufts University -- has defended the labeling of this fluorescent breakfast treat as a healthy alternative to other products, telling the Times that Froot Loops is "better than other things parents could choose for their children."
I know what she means. There are far worse things to feed your kid, such as the KFC Double Down Sandwich, deep fried butter, Hydroxycut, rat poison, poo, etc.
But isn't that like saying we're going to give an Oscar Award to Vin Diesel just because others (e.g., Larry the Cable Guy, Justin Guarini, Willie Aames) are even worse actors?