Wednesday, July 19, 2006
Guess We're Worth Selling To Now?
Momblogger and RL friend Superha just gave me this Skechers ad that she came across in the latest issue of Lucky, the women's shopping magazine. Interesting, huh? Of course, this being Rice Daddies, I gotta ask: if "nothing compares to family," where big poppa at?
'Cause I think I saw him on T.V. today in an ad for Glade Wisp, that little room fragrance thing that spits out scented mist automatically. [Yeah, yeah, so it was during DOOL—it's what mama brought me up on, after all, and babygirl was taking a nap.] Apparently, this ad's been running for at least several months now, and features an Asian American family (mom, dad, two daughters, a son and a dog) spending various moments of the day in mom and dad's bedroom (where the Glad Wisp is, presumably, working its magic). It starts and ends with dad asleep under the covers and mom getting out of/into bed, and includes a nice bit of dad reading to the two youngest on the bed.
Are we like somebody's target demographic now, or what? Asian American families? Imagine that....