Tuesday, September 08, 2009

Speaking of Breakfast...

According to the New York Times, the country's largest food manufacturers are rolling out a new food-labeling campaign called Smart Choices, which is “designed to help shoppers easily identify smarter food and beverage choices.” And guess what made the list of so-called "Smart Choices"?

Froot Loops.

Eileen Kennedy, the president of the Smart Choices board -- and also the dean of the Friedman School of Nutrition Science and Policy at Tufts University -- has defended the labeling of this fluorescent breakfast treat as a healthy alternative to other products, telling the Times that Froot Loops is "better than other things parents could choose for their children."

I know what she means. There are far worse things to feed your kid, such as the KFC Double Down Sandwich, deep fried butter, Hydroxycut, rat poison, poo, etc.

But isn't that like saying we're going to give an Oscar Award to Vin Diesel just because others (e.g., Larry the Cable Guy, Justin Guarini, Willie Aames) are even worse actors?


Jane said...

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Mama Nabi said...

Um. Fruit isn't even spelled correctly, how smart can it really be? On the other hand, Froot Loops in a baggie has saved my ass so many times when I'm running late and the kid insists on eating breakfast.

thisislarry said...

Of course a labeling system rolled out by the food industry is not going to exclude their most prized products.

Too bad that simply calls into question the trustworthiness of the whole list.